Geely China Profile
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The old European Automobile Club now has a new member, focusing on electrification, modern technology and production efficiency. No, we are not talking about Tesla! The automaker, which is quietly disrupting the European car market, is called Geely, a Chinese company founded by billionaire Eric Lee and now owning several world-renowned companies. With its actions, Geely China hopes to lay the foundation for integrated transportation and be able to employ many partners.
Geely Zhejiang Holding Group is an umbrella for the Li Empire and has four main business divisions: passenger cars, commercial vehicles, technology, and transportation services. Geely says that by 2021, it will have revenue of $ 47.2 billion and sales of 2.2 million vehicles. Geely China, a new competitor to European automakers Geely bought Volvo’s passenger car division from Ford in 2010 for $ 1.8 billion, a move that led to the acquisition of Polstar, Link & Co, the London-based electric car company and Smart (via a joint venture with Mercedes-Benz) continued to infiltrate the European Geely.
Suppliers such as ECARX, which manufactures advanced automotive components such as automotive systems and automotive computing, are under the Geely umbrella. To this list should be added Arubi, a new company active in the field of internal combustion engines and.. Geely also owns the Italian brand Benelli. The Chinese company has a large stake in Mercedes-Benz (about 10%) and well-known truck manufacturers Volvo and Daimler.
This year, the company bought a 35% stake in Renault in South Korea. In the field of sports and electric vehicles, we see Geely working closely with Renault and Lotus, and in the field of internal combustion vehicles, the company also cooperates with Mercedes and Volvo. Geely China, Europe’s new competitor to automakers Geely China agility can also be seen in the revival of Smart, a brand that suffered at the time of Daimler’s full ownership. The brand’s first product for Europe is No. 1, which will be an all-electric chassis with a good range and may be cheaper than competitors due to its production in China.
Geely also says about Lotus that the Chinese carmaker has provided the British with a specific framework for following the Porsche model. Lotus will produce sports and electric cars and, of course, will offer profitable long chassis. Lotus is reportedly looking to sell 90,000 electric vehicles by 2028 and will build them at China’s new Wuhan plant. Geely hopes to launch Lotus in the near future, and the company may be worth between $ 7 billion and $ 8 billion. Some experts say the strategy is to build companies and bring them to a certain level and then publicly offer them so that they can attract more capital from outside. In addition to Lotus, Geely wants to make the commercial vehicle segment available to the public.
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